Liverpool FC has signed a new retail agreement in Indonesia to strengthen its presence in Asia. The English Premier League team will collaborate with PT Kanmo Weston Retailindo, a joint venture between its Singapore retail partner Weston Corporation and the Indonesian retail company Kanmo Group.
The deal includes distribution rights for online shopping of LFC’s official items and the first brick-and-mortar LFC store at Pondok Indah Mall, due to open in Jakarta this summer.
“This latest partnership in Asia adds to our ambitious plans to grow our international presence in key markets. We’re really excited to open our first standalone store very soon,” said Mike Cox, senior VP of merchandising at Liverpool FC.
The launch also offers the new 2024-25 Nike home kit and items created specifically for the Indonesian market.
Last month, Liverpool FC also signed its first retail partnership in South Korea with brand and creative design studio Over the Pitch.
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